How It Works


Content is crucial in today's digital landscape, and short videos are leading the charge. To expand your YouTube audience, focus on videos under 10 minutes—ideally around 1 minute or less.


Data supports this approach. A Pew Research Center study highlighted that in 2020, 60% of popular videos on YouTube were under 5 minutes. Vidyard's findings showed that viewers engage most with videos under 2 minutes, often watching at least 75% of the content.


Imagine offering this effective content style to YouTube creators lacking time or expertise to make their own short videos. You could help them connect with new audiences and boost their brand presence.


Tools like Vizard AI make it easy to convert long YouTube videos into captivating short clips. These AI tools find key moments, engaging dialogue, and vital info to create short, engaging videos optimized for viewer engagement.


Who Needs It

Your target clients are specific YouTube creators. Here's how to identify them:

  1. Frequent Long-Form Video Makers: They consistently produce long videos, showing their dedication to content creation.
  2. Lack of Short Clips: Despite their activity, they don't post short content—perhaps due to time, resources, or skill gaps.
  3. Potential Niches: This includes educators with detailed lessons, entertainers with long skits, influencers with deep reviews, or businesses displaying products. These niches hold promise for short video content.
  4. Unused Potential: These creators have a treasure trove of content, where each long video can be a source of many short clips. They might not see the potential in their current content.

By spotting these creators and offering your AI-powered short video creation service, you can help them maximize short-form content, grow their reach, and enhance their brand while establishing a profitable venture for yourself.

How to Get Leads

Cold outreach is an effective way to generate leads, especially for a service that offers clear benefits.

Here's how to approach potential YouTube creators effectively:

  1. Make It Clear To The Prospect What You Will Be Providing: Clearly state that your service involves creating short-form content from their existing long-form YouTube videos. This includes clips, highlights, or teasers that are optimized for engagement. Explain that the service is specifically for short-form content creation. Any additional work outside of this scope, such as creating original long-form content, managing their YouTube channel, or promoting their content, would require a separate conversation and potentially additional fees.
  2. Analyze the Content: Go through the client's existing long-form YouTube videos to understand their content better. Look for recurring themes, popular topics, and audience engagement to identify potential areas for short-form content.
  3. Use AI Tools to Create Content: With tools like Opus Pro, generate short-form content from the client's existing videos. The AI tool can identify key moments, interesting dialogue, or important information, and compile these into a short video, automatically for you.
  4. Review and Edit: Review the generated content and make sure that the videos are up to the quality and standard of their channel.
  5. Client Approval: Share the edited short-form content with the client for approval. Be open to feedback and willing to make revisions to ensure the content meets the client's expectations.
  6. Delivery and Follow-Up: Once approved, deliver the final short-form content to the client. Follow up to see how the content is performing and if they have any additional needs. This not only ensures client satisfaction but also opens the door for future projects.

Personalization and value are key to successful cold outreach. Demonstrate understanding of their needs and provide a solution that benefits them. With the right strategy, cold outreach can effectively generate leads for your AI-powered short video creation service.

Source to learn :

How To Actually Start A Short Form Content Agency In 2024

Top 5 Short Form Content Agencies To Start

Short-Form Video Agency Pricing Guide (2024)


How to Deliver the Service

Offering this service is straightforward with tools like Opus Pro generating short content for you!

Here's a detailed guide:

  1. Clarify the Service: Clearly state that you turn their long YouTube videos into short clips, highlights, or teasers optimized for engagement. Explain this is specifically for short content. Any extra work, like making new long videos or managing their channel, would need separate talks and possibly more fees.
  2. Examine the Content: Review their existing long videos to grasp their content better. Identify recurring themes, popular topics, and audience engagement to pinpoint short video opportunities.
  3. Use AI Tools: Utilize tools like Opus Pro to generate short content from their videos. The AI will find key moments and compile them into engaging short clips.
  4. Review and Edit: Check the generated content to ensure it aligns with their channel's quality and standards.
  5. Client Approval: Share the edited short clips with the client for approval. Be open to feedback and ready to adjust to meet their expectations.
  6. Delivery and Follow-Up: After approval, deliver the final short clips to the client. Follow up to see how the content performs and if they need anything else. This ensures client satisfaction and opens doors for future projects.


Effective communication is crucial for delivering this service. Keep clients involved, respond to feedback, and create short videos that cater to their needs and help grow their brand.