Tools for creating content can help you become a more productive and successful marketer.

We have gathered a selection of the most popular tools for content creators. In addition to hidden treasures that our team also utilizes.

In order to create better blog articles, photos, videos, podcasts, and other forms of content. In a small amount of time.

7 Must-Have Content Creation Tools

Creating your toolbox from the beginning? Here are our favorite choices for content creators:

  1. ChatGPT: Top AI helper
  2. ContentShake AI: Top AI authoring tool
  3. Grammarly: Top spelling and grammar checker
  4. Canva: Top graphic design tool
  5. Description: Top video tool
  6. Buzzsprout: Top podcasting tool
  7. Trello: Top task organization system
  8. Semrush Content Marketing Platform: Top content marketing platform

Top Content Creation Tools by Category

Explore the content production tools categorized to discover applications that align with your content marketing plan. Whether you want to save time or experiment with something different, there is software available to assist you.

  1. Content Research Tools
  2. Content Writing Tools
  3. Image Tools
  4. Video Tools
  5. Podcasting Tools
  6. Content Planning Tools
  7. Other Content Creation Tools

Note: Tools are listed in random order.

Tools for Researching Content

Overcome creative obstacles with these tools for content creation. You can explore any subject to find motivation and enhance current concepts.

Additionally, collect information that assists you in adopting a data-focused method for creating content.

1. Semrush Keyword Magic Tool

Semrush's Keyword Magic Tool displays the search queries people use on Google that are connected to your topic. And includes related information, such "Volume" (the average number of searches each month for that topic).

This assists you in grasping the kind of information that is popular. So you may utilize your time for creating content more efficiently.

An effective method to generate blog ideas is to utilize the "Questions" filter. Think about concentrating on keywords with a "KD %" (keyword difficulty score) ranging from 0 to 29. This indicates that it is quite simple to achieve a high ranking on the initial page of Google.

Pricing: Free and premium plans

2. Google Trends

Google Trends displays subjects and search phrases that are currently popular on Google, meaning they are more commonly searched for than usual. You can also explore subjects, places, and time frames of your choosing. To see the comparison in search interest.

Google Trends information might help you recognize popular subjects within your specific area of interest. So you may make material that is relevant and catches people's interest. This is a method called newsjacking.

Discover more about Google Trends and how to utilize it in our specialized guide.

Cost: Free

Other options: Exploding Topics, Pinterest Trends, TrendFeed

3. Semrush Topic Research Tool

Semrush's Topic Research tool offers suggestions for articles related to a topic you select. Click on any recommended subtopic to view popular articles, related questions, and related searches.

The tool is very handy for blog SEO as it offers related keyword information. Try concentrating on subtopics that have high "Topic Efficiency." These are favored by people who search online and are quite simple to rank for.

Pricing: Free and premium options

4. AlsoAsked.com

AlsoAsked collects and arranges questions from the "People Also Ask" boxes found in Google search results. By responding to appropriate queries on your website, you can gain visibility in PAA boxes. And create other useful rankings.

The tool's outcomes depend on the search word you provide (for example, "home improvements"). And can assist in initiating your online content development process.

Pricing: Subscription plans

Other options: AnswerThePublic, Semrush Keyword Magic Tool

5. AnswerThePublic

AnswerThePublic collects and arranges autocomplete suggestions from search engines such as Google. Creating content based on these questions could assist you in gaining important SEO rankings.

Begin by typing in a keyword to focus your search on (for example, "home improvement"). Next, examine the lists of outcomes. Or view the data visualizations.

Pricing: Subscription options

Options: AlsoAsked.com, Semrush Keyword Magic Tool

6. TrendFeed

TrendFeed is a research application created to help you stay informed about the latest trends by providing early insights into the most popular topics across different industries.

This enables you to report news stories, include your own thoughts, and influence the development of stories before your rivals.

The program also uses AI to quickly create social media posts with either a contrary or supportive tone, allowing you to take advantage of new trends to keep your brand visible in your market.

Pricing: Complimentary 7-day trial, followed by $25 per month

Writing Tools for Content

Good writing helps you connect with readers. Plus, it can improve search engine ranks.

Using the most recent content production technologies, you may enhance your own writing or utilize AI to generate content for you. Utilize them for blog articles, newsletters, and other written formats.

7. ChatGPT

ChatGPT is an AI chatbot that can assist with several aspects of creating content online. You can request it to generate blog ideas, compose an article, or give criticism on your work.

Try testing out various prompts and feedback. Just make sure to be cautious in how you utilize the results. Like other AI copywriting tools, ChatGPT could offer incorrect information or repeated text. And it may not write in the most suitable manner for your readers.

Take a look at this tutorial on how to utilize ChatGPT.

Cost: Free

Other options: Copy.ai, AI Writing Assistant

8. Semrush SEO Content Template

Semrush's SEO Content Template creates content suggestions that are optimized for search engines quickly. It examines the highest-ranking outcomes for your chosen keywords to identify shared characteristics. Then gives suggestions to assist you in competing.

The tool offers advice on text length, readability, and other aspects. Once your summary is prepared, you may access it via the SEO Writing Assistant.

Pricing: Free and premium options are offered within the Content Marketing Platform.

9. Grammarly

Grammarly is a tool that checks spelling and grammar. Yet it can also assist you with brevity, style, and other aspects of writing. Consider it as assistance to make sure your material flows well and is error-free.

Grammarly also provides content creation software for desktop and mobile, in addition to its web app. Additionally, there are browser add-ons that might assist you in preventing spelling mistakes in emails and online forms.

Pricing: Complimentary and paid options

Alternatives: Writer

10. Hemingway Application

The Hemingway App evaluates the readability of your work. And offers practical suggestions on how to simplify content. To enhance the appeal and search engine ranking of your content.

Pass your typed text through the online application or desktop program. Shortly, you will notice chances to enhance.

Pricing: Free

11. Semrush SEO Writing Assistant

Semrush's SEO Writing Assistant (SWA) assists you in creating content that is tailored for both users and search engines. It evaluates your readability, uniqueness, SEO, and tone of voice instantly. And offers practical suggestions to assist you in becoming better.

If you have writer’s block, the integrated AI technologies can assist you in generating or altering material.

Would you rather write your content in another place? Utilize the SWA extension for Microsoft Word, Google Docs, or WordPress.

Pricing: Free and premium options are offered within the Content Marketing Platform.

Image Tools

Whether you are an experienced designer or a novice, these content tools assist you in making attractive visuals. For use on your blog, social media, and various other marketing channels.

12. Canva

Canva is a web-based graphic design application. The easy-to-use tools for creating content allow for attractive design to be easily achieved. You have the ability to make photos for blogs, videos for social media, infographics, presentations, reports in PDF format, and many other things.

The no-cost edition has numerous templates that are available for free. However, you can enhance your ideas further by upgrading to a premium subscription.

Pricing: Complimentary and premium options

Options: Piktochart, Visme

13. Microsoft Designer

Microsoft Designer is an artificial intelligence graphic design tool. Input the words you like to display on your image, and the content creation software will create many configurable design choices automatically.

An association with the AI system DALL·E 2 generates visuals based on descriptions. This is perfect when you need to explain a complicated or uncommon idea.

Pricing: Free

Alternatives: Images.AI, DALL·E 2, Adobe Firefly

14. Remove.bg

Remove.bg eliminates backgrounds from photos using artificial intelligence. When you have to remove photographs for usage in graphics, this can help you save precious time.

Pricing: Free and paid plans

15. Nimbus Screenshot & Screen Video Recorder

With the Nimbus Screenshot & Screen Video Recorder Google Chrome extension, taking screenshots, screen recordings, and screen clips is simple. Next, make edits and annotations.

It is possible to transform movies into animated GIFs, which are ideal for demonstrating basic processes in lessons.

Pricing: Free

Alternatives: Awesome Screenshot

16. Unsplash

A royalty-free picture database is called Unsplash. For your blog, social media posts, and graphic design projects, you can obtain free photos. You don't need to worry about any expenses or licences.

For content producers on a tight budget, this makes it one of the greatest tools available.

Pricing: Free

Alternatives: Pexels, Pixabay, Burst

17. Shutterstock

One source of stock photos is Shutterstock. However, it also provides audio, video, and other media resources.

Considerations include expenses and usage licences. However, Shutterstock is a fantastic substitute if you are unable to produce the material yourself or locate anything appropriate that is royalty-free.

Pricing: Pay per download or get a subscription

Alternatives: Getty, Adobe Stock

18. Mockup Photos

You may make digital and print mockups with Mockup Photos, which enables you to place designs and images into actual situations.

You may, for instance, create the illusion that someone is perusing your website. Or picture your design for a billboard on a street. Simply upload your photo into the designated space.

Pricing: Free

19. Giphy

Giphy offers a vast collection of digital stickers and animated GIFs. It can give your social media postings and other kinds of material some personality.

As an alternative, use Giphy Create to create your own GIFs. Just upload any picture or video, then add drawings, stickers, filters, and subtitles to personalise it.

Pricing: Free

20. TailWind

One of the greatest tools for creating content for social media is Tailwind. It produces captivating social media visuals out of your images or stock photos. After that, you may alter the colour scheme, add your own text, and add your branding.

Facebook, Pinterest, and Instagram sizes for the photographs are immediately applied. Additionally, you can schedule or post them without ever leaving the website.

Pricing: Free and paid plans

Video Equipment

Making professional-caliber videos is now quicker, simpler, and more cheap with the help of these content development tools. or host interesting livestreams and seminars.

Videos can be used to draw visitors to your website and on social media.

21. Descript

A feature-rich multimedia editing platform for video creators is called Descript.

Utilise original or stock footage to craft compelling situations. With the AI-powered green screen, you can position your presenters in any environment. can use screen captures to make "talking head" videos.

You can use the speech synthesiser tool to create voice-overs. Alternatively, upload your own and let the programme to clean the audio. Your adjustments are added to the audio and the transcription is generated automatically.

Pricing: Free and paid plans

Alternatives: Adobe Premiere Rush

22. WebinarNinja

With the help of the webinar hosting platform WebinarNinja, complicated development and design initiatives are not necessary. The tool makes it simple to get started whether you're holding a live event, a webinar that has already been recorded, or both.

You may create email marketing campaigns and landing sites, communicate with guests via chat and handouts, and track outcomes using analytics.

Pricing: Paid plans

Alternatives: Zoom Webinars

23. StreamYard

You may broadcast live on several sites, including Facebook, YouTube, LinkedIn, Twitter, and Twitch, with StreamYard. concurrently. And converse with every viewer simultaneously.

It is therefore among the top content techniques for attracting younger audiences. Use logos and other overlays to personalise your broadcasts in accordance with your brand standards.

Pricing: Free and paid plans

24. Animoto

A drag-and-drop video creator is Animoto. Choose from a variety of pre-made layouts or add your own images and videos to get started. Quickly produce a polished video asset without the assistance of an experienced editor or videographer.

Animoto's social media content creation capabilities are widely used by marketers. However, you can also create interesting product tutorials and demos for your website.

Pricing: Free and paid plans

Alternatives: Canva, Biteable

25. Instant Video Creator

An internet tool called Instant Video Creator lets you turn articles into videos that can be shared. It provides templates so you may make your own videos with help. It's a simple method to accommodate various learning methods and enhance the SEO of your videos.

Videos can also lead to higher levels of social media engagement. For Facebook Reels, Instagram Stories, YouTube, TikTok, and Instagram Stories, the tool automatically optimises.

Pricing: Free and paid plans

26. Video Marketing Platform

Creating high-quality films and live streams is made easier with the help of video marketing platforms, even for beginners.

The software provides you with a one-stop shop by combining many video marketing techniques into one.

There is no need for different memberships because you receive a live streaming studio, a stock library, hosting services, a video editor and recorder, and a thumbnail builder all in one platform.

In order to transform text-based information into interesting films and improve audience engagement, Video Marketing Platforms also use AI.

Pricing: Free trial, then $27/mo

Podcasting Tools

The popularity of podcasts has grown dramatically, particularly among B2B marketers. You may make the most of this channel by using the appropriate audio content tools. No specialised knowledge is needed.

27. Podcast Hosting

With the aid of the Podcast Hosting app, you can create content more quickly, optimise your podcast transcripts and description for search engines, and engage your audience across multiple platforms with repurposed audio extracts and video content. Additionally, you can gain insights into your best creative work and discover how your audience interacts with your material.

Pricing: $39.99/mo

28. Audacity

A digital audio workstation (DAW) is called Audacity. The content production software allows you to upload pre-existing files or record audio directly. After that, you can use a variety of editing tools. When you're done, you can export your podcast in WAV, AIFF, and MP3 among other audio formats.

Pricing: Free

Alternatives: Adobe Audition, Descript, Riverside

29. Alitu

Your audio recordings are automatically cleaned up by Alitu. You can upload your audio files or record your podcast on the platform. Then leave the rest to the AI.

If you're concerned about the audio quality of your recordings, this is a good choice. or you wish to cut down on editing time. Audiences adore well-defined and lucid podcasts.

Pricing: Paid plans

30. Buzzsprout

Buzzsprout is a website that hosts podcasts. It distributes your podcasts to the platforms of your choice, including Apple Podcasts, Spotify, and Google Podcasts, and stores them online.

Along with information on listener device and location, you will also receive performance insights for every episode. You can use this information to enhance the plot and marketing of your programme.

Pricing: Free and paid plans

Alternatives: Libsyn, Transistor, Podbean, Spotify for Podcasters

31. Scribie

A service for transcribing audio and video is called Scribie. You have the option to pay more for a professional transcription or receive an automatic transcription.

It is easier for search engines to comprehend the substance of your podcast if you provide a text version. and as a result display it on pertinent search results pages. Additionally, it can assist you in reaching those who are willing and able to read but not listen.

Pricing: Paid plans

Alternatives: Rev, Happy Scribe, Izitext.io

Tools for Content Planning

Tools for planning are necessary for creating any kind of material. They aid in administrative and logistical management, particularly for larger teams.

Which tasks must be completed? Who is going to do them? When is the deadline? Having a content plan and staying organised will help you be more productive. to achieve the finest outcomes imaginable.

32. Google Workspace

Google Workspace combines a number of tools for content producers, such as:

  1. Calendar: An internet-based calendar that allows you to manage tasks and occasions
  2. Docs: A real-time editing online word processor that's excellent for teamwork
  3. Drive: Online document, photo, video, and other media storage

Since everything is kept in the cloud, working from several devices is simple. And work together with teammates wherever you are.

Pricing: Paid plans

Alternatives: Microsoft 365

33. Miro

An online whiteboard tool is called Miro. It's a fantastic platform for idea generation when doing online meetings with distant colleagues. Along with many other things, you may make mind maps, flowcharts, task lists, and design mock-ups.

Pricing: Free and paid plans

Alternatives: Mural

34. Trello

Trello is a project management application that can increase the productivity of your content team. It assists you in managing assignments, due dates, assignees, and a lot more.

Furthermore, connecting additional content creation tools is made simple using integrations. For instance, you don't need to exit Trello to make new Miro boards. Send Semrush topic suggestions. and immediately attach folders from Google Drive.

Pricing: Free and paid plans

Alternatives: Monday.com, ClickUp, Asana, Notion

35. Semrush Social Poster

You may create and plan social media postings for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google Business Profile with Semrush's Social Poster tool. The ability to attach animated images is made simple with an integrated GIPHY integration.

You can view your competitors' top-performing posts without ever leaving the platform if you add their accounts using the free Social Tracker tool. Another way to gather ideas for material is to link to pertinent RSS feeds.

Pricing: Free

Other Content Creation Tools

The most widely used content marketing forms have been discussed. However, you may draw in and keep the interest of your target consumers with a variety of additional resources.

Try playing around with these tools for creating content.

36. Designrr

Pricing: Paid plans

37. BeyondWords

With the text-to-speech technology BeyondWords, you can annotate written information. You can satisfy audio preferences and increase accessibility by doing this.

Use the text-to-speech editor to make audio after selecting your preferred AI voices. Alternatively, you can link your content management system (CMS) to automatically generate voiceovers. Additionally, make sure the audio player is tailored to your business.

Pricing: Free and paid plans

Alternatives: Trinity Audio, Play.ht

38. Riddle

One of the most often used platforms for creating quizzes for content providers is Riddle. It can be used to poll your audience and obtain insightful comments. alternatively to design engaging interactive quizzes.

Pricing: Paid plans

39. Ceros

With Ceros, you can produce interactive content without knowing any code. Make use of the templates collection and the drag-and-drop interface. The platform has been utilised by creators to produce case studies, presentation decks, online colouring books, e-cards, microsites, and more.

You can get interaction with interactive content on social media and email marketing, among other avenues. However, it excels in digital PR initiatives in particular.

Pricing: Request a demo

Alternatives: Outgrow

40. ContentShake AI 

Semrush's ContentShake AI is a tool for creating long-form material that is search engine optimised.

It will assist you in locating pertinent content ideas, producing full, click-through, SEO-friendly pieces, and optimising them with an AI chat.

After that, you can post your article straight to WordPress.

It automatically incorporates target keywords and search intent insights into your content based on actual competition data.

It's ideal for entrepreneurs and small companies trying to drive traffic and leads to their websites, especially in highly specialised niche markets.

Pricing: There is an unlimited content creation option available with the $60 monthly premium plan. One-click WordPress publishing and 100 fresh article ideas per month are also included. There is also a free plan that offers restricted access to a few of the potent features of the application.

41. AI Social Content Generator

You can use AI to create social media posts with the aid of the AI Social Content Generator.

You input your goals, audience, and keywords. Post suggestions for Facebook, Instagram, LinkedIn, Pinterest, and Twitter are provided by the tool.

You can change the length, tone, and style. as well as modify and preview postings.

Pricing: Free and paid plans.

The Top 10 Resources for Content Creation

To assist you in honing your craft, we have compiled the top resources for content development. Because skilled and informed marketers are the ones who benefit most from using content production tools. additionally when they're supporting a strong content marketing strategy.

  1. Semrush GoodContent Hub: Useful tools for marketers of content
  2. Virtual education provided by the Content Marketing Institute: Content Marketing University
  3. W3C Tutorials: Discover how to improve the accessibility of your material
  4. HubSpot Academy: Certifications and training in marketing
  5. CreativeLive: Online courses in commercial photography, graphic design, and other subjects
  6. Copyhackers School: Develop your ability to create content that works better
  7. Fundamentals of Content Marketing and SEO: A Semrush introductory video course
  8. YouTubers: Instruction and motivation for those who create videos
  9. LinkedIn Learning: offers innovative classes on videography, podcasting, and other topics.
  10. Google News Initiative: Acquire proficiency in data analysis and visualisation

Create Content That Ranks with Semrush’s Content Marketing Platform

You can generate SEO-friendly articles using all the content tools available on Semrush's Content Marketing Platform:

  1. Use the Topic Research tool to generate ideas for content.
  2. In the Marketing Calendar, make a plan.
  3. Utilising the SEO Content Template, create a brief.
  4. Use the SEO Writing Assistant to create material that is optimised.

To help you maximise it, a specialised Content Marketing Toolkit Course is available. Create a free account to get going.