Oracle Eloqua

Oracle Eloqua allows advertisers to captivate and win over consumers with customized advertising across various platforms. Marketing organizations can connect buyers on their preferred channel at the right time by using Eloqua's marketer-friendly platform, which offers intelligent campaign management, flexible data management, accurate lead generation, and innovative sales enablement capabilities.

Marketers use Oracle Eloqua to:

1. Develop sophisticated, scalable nurture experiences for adaptive journeys.
2. Use real-time data to target and segment consumers and create individualized experiences.
3. Implement ABM tactics that interact, convert, and grow target accounts.
4. Use an open, extensible framework to connect data from any system.
5. • Ensure that data is accurate and complete across various instances and geographies.

Oracle Eloqua's Key Features

We examine each of Oracle Eloqua's six primary features below:

Targeting and segmentation: Using various sources and channels, marketers can quantify consumer data from both online and offline sources. They may access campaign, profile, internal, and external data through a single interface. Additionally, they can identify buyers' triggers and reply in real time.

Campaign management: Oracle Eloqua's out-of-the-box design editors allow marketers to build responsive emails, landing pages, and forms without needing CSS, HTML, or outside agency assistance. Marketers may quickly design customized campaigns using the drag-and-drop graphical and visual interface. Marketers can map every stage of the campaign process using the integrated whiteboard. Additionally, they can pause the campaign or change any step (such as adding new assets or emails).

Lead management: Marketers may manage and score leads without IT by gathering aggregate profile and behavior data. They can use account-based leads and other lead-scoring algorithms on a single interaction. Marketers can also check for any modifications to lead scoring or additions to the contact list using the listener framework.

Dashboards and reporting: With the help of this marketing measurement tool, advertisers may assess how well their campaigns and other marketing initiatives are performing. Marketers can delve into the specifics or access a high-level summary of marketing performances. All marketing users can construct custom reports and dashboards as they see fit, and this product interfaces with Oracle's Business Intelligence tool for standard reporting and dashboards right out of the box.

Sales and marketing alignment: Oracle Eloqua's sales enablement services make aligning sales and marketing efforts to increase revenue and clientele possible. Sales representatives have access to more comprehensive data about the prospect, including site and social media activity, and can send tracked emails to close deals more quickly. The sales enablement features of Oracle Eloqua can be accessed via the CRM or as an add-on for Microsoft Outlook. You can now link your Demandbase, PathFactory, LinkedIn, and Mintigo accounts to Profiler with more extensibility options for an even more comprehensive picture of each contact.

Advanced intelligence (AI): This new tool, advanced intelligence (AI), aids marketers in making the most out of their email marketing campaigns. Its fatigue analysis feature categorizes contacts into nine degrees of email fatigue, from inactive to oversaturated. Further features include email send times, subject line optimization, and insights into account interaction.

Pros and Cons

Pros

1. Rich tools for multi-step and drip campaigns: Eloqua offers a comprehensive suite of tools to support complex marketing campaigns, allowing for precise targeting and customization of customer journeys.
2. Customizability: Almost every function within Eloqua can be tailored to suit specific business needs, providing flexibility and adaptability to diverse marketing strategies.
3. Landing page and email editor: Eloqua's modular editing tool simplifies the creation of visually appealing landing pages and emails, mainly when a solid style and CSS file are established within the template.
4. Form processing capabilities: Manipulating data within Eloqua's form processing feature is crucial for optimizing campaign success, facilitating the creation of custom data objects, and efficiently routing contacts to follow-up campaigns.

Cons

1. Poor customer support: Eloqua's support services are often criticized for needing to be faster and more responsive, with significant delays in addressing user issues or implementing necessary changes, potentially hindering the effective use of the platform.
2. Lack of logical tool organization: The terminology and organization of Eloqua's tools, such as Campaigns, Programs, and Program Builder, can be confusing and non-intuitive, leading to difficulties in understanding their distinct functionalities and workflows. This can result in inefficiencies and frustration for users navigating the platform and executing marketing tasks.

Pricing

Basic: 2000$ per month

1. 10 Marketing Users
2. Real Time Dashboard & Reporting
3. Benchmarking
4. Oracle Eloqua Insight Reporter
5. Unified Marketing Calendar
6. Best Practice Templates / Programs & Tools
7. Basic Security Administration
8. Simplified Interface

Standard: 4000$ per month

1. All features in Basic
2. AppCloud Access
3. Lead Nurturing / Drip Marketing / Multi-Channel Campaigns
4. Simple Campaign with A/B Testing
5. Simple Emails