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Loomly

Discover how Loomly helps brands and agencies streamline social media management with tools for content creation, scheduling, collaboration, and analytics.
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Updated: December 13, 2024
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This tool is verified because it is either an established company or has good social media presence
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Loomly Review: Streamlined Social Media Management for Teams

What is Loomly?

Loomly is an outstanding social media management platform designed to simplify content creation, scheduling, and collaboration. With tools tailored for teams and individuals, Loomly helps streamline workflows and improve social media strategies. It supports all famous platforms, including Facebook, Instagram, LinkedIn, Twitter, TikTok, and more, making it a versatile choice for growing brands.

Key Features of Loomly

  1. Content Calendar
  2. Loomly’s visual calendar lets you plan, organize, and schedule posts with ease.
  3. Post Ideas
  4. Get content inspiration from trending topics, RSS feeds, and popular holidays to keep your posts relevant and engaging.
  5. Approval Workflows
  6. Customize workflows for teams with role-based approvals to ensure every post meets brand standards.
  7. Advanced Analytics
  8. Gain insights into performance metrics, such as engagement rates, audience demographics, and campaign ROI.
  9. Seamless Integrations
  10. Manage all your social accounts on one platform, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and YouTube.

Pros & Cons

Pros

  1. Intuitive and easy-to-use interface, even for beginners.
  2. Powerful collaboration tools for teams, including approval workflows.
  3. Post ideas keep content fresh and relevant.
  4. Detailed analytics to guide data-driven decisions.

Cons

  1. Limited support for video scheduling, requiring manual posting in some cases.
  2. Advanced features might require a short learning curve.
  3. Lower-tier plans limit the number of users and social accounts.

Who is Using Loomly?

  1. Marketing Teams: Collaborate on campaigns and maintain a consistent brand voice across platforms.
  2. Social Media Managers: Plan, schedule, and analyze posts with ease.
  3. Agencies: Manage multiple clients with streamlined workflows and approvals.
  4. Small Businesses: Enhance social media presence and save time on content management.

Pricing

Loomly offers a 15-day free trial with no credit card required. Paid plans are available for businesses of all sizes:

  1. Base Plan: $42/month ($32/month billed annually)2 users, 10 social accounts
  2. Includes basic analytics and unlimited scheduling
  3. Standard Plan: $80/month ($60/month billed annually)6 users, 20 social accounts
  4. Enhanced collaboration tools
  5. Advanced Plan: $175/month ($131/month billed annually)14 users, 35 social accounts
  6. Advanced analytics and additional integrations
  7. Premium Plan: $369/month ($277/month billed annually)30 users, 50 social accounts
  8. Priority support and custom branding
  9. Enterprise Plan: Custom pricing tailored to larger organizations.

What Makes Loomly Unique?

Loomly stands out for its balance of simplicity and robust features. Its user-friendly design caters to users of all experience levels, while its advanced analytics and collaboration tools make it ideal for teams. Features like post ideas and seamless cross-platform scheduling provide additional value for brands looking to enhance their social media strategy.

FAQs About Loomly

  1. Which social media platforms does Loomly support?
  2. Loomly supports Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and YouTube.
  3. Can I try Loomly for free?
  4. Yes, Loomly offers a 15-day free trial without requiring a credit card.
  5. Does Loomly allow team collaboration?
  6. Absolutely! Loomly’s approval workflows and role assignments make collaboration seamless.
  7. Are analytics included in all plans?
  8. Yes, basic analytics are included in all plans, with advanced analytics available in higher-tier plans.
  9. Does Loomly support video scheduling?
  10. While Loomly supports video content, some users may need to post videos manually depending on platform restrictions.

How We Rated Loomly

  1. Ease of Use: 4.7/5
  2. Functionality and Features: 4.6/5
  3. Performance and Speed: 4.5/5
  4. Customization and Flexibility: 4.6/5
  5. Data Privacy and Security: 4.7/5
  6. Support and Resources: 4.5/5
  7. Cost-Efficiency: 4.4/5
  8. Integration Capabilities: 4.6/5
  9. Overall Score: 4.6/5

Summary

Loomly is a comprehensive yet user-friendly social media management platform, perfect for teams and individuals alike. Its content calendar, collaboration tools, and detailed analytics empower users to create and execute effective social media strategies.

Whether you’re a small business owner or part of a large marketing team, Loomly offers the tools you need to save time, improve workflows, and maximize your social media presence.

Let me know if there’s anything you’d like to tweak or expand upon!


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