Drift

Drift is an AI-driven, human-focused platform for buyer interaction that learns from, understands, and listens to customers to deliver personalized, human experiences at each stage of the purchasing process.

In addition to modernizing the B2B website experience, the platform assists organizations in converting conversational data and buyer behavior into deeper client relationships.

The vendor claims that Drift was created to revolutionize the B2B purchasing process, freeing teams to spend more time developing the pipelines, completing deals, and fostering client relationships rather than spending hours hopping between different systems to provide the best possible customer experience.

Drift's Key Features

1. Conversational AI: Uses cutting-edge AI to mimic human-like interactions, guaranteeing 24/7 accessibility for clients.
2. Personalized Playbooks: Customises conversational flows to efficiently direct visitors and obtain qualified leads.
3. Real-time analytics: Gives you access to comprehensive data so you can monitor client interactions and make informed choices.
4. Integrations: Improves current tech stacks by integrating seamlessly with a variety of platforms.

Pros and Cons

Pros:

1. Personalized and fun interaction with website visitors.
2. Direct and seamless communication with prospects.
3. Easy integration and a wide range of options within the app for scheduling, email capture, and more.
4. Boosts customer support presence without requiring a massive investment.
5. A profoundly personal and conversation-driven approach enhances user experience.

Cons:

1. Overly simplistic and confusing backend UI, which may hinder usability.
2. More explanation of features leads to easier understanding and utilizing them effectively.
3. Limited customization options for the pop-up message image, restricting branding opportunities.
4. Billing issues include being charged despite canceling the subscription and needing help obtaining refunds.
5. Negative impact on website traffic and visitor satisfaction, with some users perceiving the chatbot as impersonal and off-putting.

Pricing

1. Premium: 2500$ / month
2. Advanced: Contact for pricing
3. Enterprise: Contact for pricing