Top 15 best AI marketing tools in 2024

The technologies used by marketers are changing along with the digital scene. In marketing, artificial intelligence (AI) is becoming more than simply a catchphrase. 83% of CEOs see AI to be a strategic priority for their company, according to recent research. This book explores the importance of AI tools and lists the top 15 AI marketing tools that you can use to save expenses, increase productivity, streamline processes, and generate fresh, original ideas.

What Is an AI Marketing Tool?

A platform or software that uses artificial intelligence (AI) to automate, optimize, and improve different marketing operations and processes is known as an AI marketing tool. AI-powered solutions, in contrast to conventional marketing tools, are able to process enormous volumes of data, recognize patterns, and make predictions or judgments without the constant need for human participation.

These technologies can increase the effectiveness and efficiency of marketing campaigns by providing individualized advice, predicting marketing trends, automating tedious operations, and delivering insights from large, complicated data sets.

Top AI Marketing Analytics Tools

While AI is widely praised for its ability to produce amazing textual and visual material, a subtle but profound shift in the field of AI data analysis is taking place.

AI Assistant by Improvado

Improvado AI Assistant is a revenue analytics copilot driven by AI. Improvado establishes connections with all of your sales and marketing platforms, gathers data, transforms it, and gets it ready for additional examination. The Assistant connects to the database and turns these mountains of data into usable information after it is all clean and in your dataset.

With the help of text-to-SQL and AI, AI Assistant breaks down the boundaries that used to exist between marketers and their data. SQL knowledge and a thorough understanding of your database's structure are no longer prerequisites. Alternatively, you can speak plainly and directly with your data through the chat-like user interface.

When you have questions about budget pacing, campaign performance, or ad expenditure, AI Assistant searches through your information and delivers succinct, understandable responses. Once you have the solution, you can keep discussing your discoveries and how to incorporate them into your plan of action with the Assistant.

AI Assistant Use Cases

1. Keeping everyone on the same page: Dashboards frequently display data in a format that is easily interpreted. various departments may report the same data point in various ways, which could result in contradicting findings and judgments. No matter how many times a question is asked, AI Assistant evaluates the facts and provides a correct response.
2. Cross-Channel Analytics: Gives customers the ability to look up ad expenditure on several platforms, assess campaign effectiveness using ROAS, and examine metrics such as CPC and CTR for specific account names.
3. Budget Pacing: This allows you to compare the amount spent on advertising for different categories and evaluate it against the amount left in the budget for specific periods, like quarters or years.
4. Data Exploration & QA: Provides resources to look at table updates within timeframes, confirm data consistency, and find dates when conversions on particular platforms reached or exceeded predefined limits.

ChatGPT Plugins for Data Analysis

ChatGPT has evolved from a simple text generator to a potent tool that can browse the internet, automate processes, and visualize data thanks to the integration of specialist plugins. This translates to a more streamlined and effective approach to data analysis for marketers.

For example, the Advanced data analysis plugin (formerly known as Code Interpreter) allows marketing analysts to run, test, and debug Python code in real-time within the ChatGPT environment, effortlessly integrating the capability of Python programming.

You may easily import a CSV file with the most recent sales data into your conversation, apply pertinent Python tools (like pandas or Matplotlib), and begin analysis if you've just received the file.

Here are a few use examples for marketing analytics:

1. Audience Segmentation: Marketers can utilize the Code Interpreter to apply clustering algorithms or other statistical approaches to segment their audience according to demographics, engagement metrics, or purchasing activity by inputting customer data.
2. Campaign Performance Visualization: With Python libraries such as Matplotlib or Seaborn, data such as click-through rates, conversion rates, and customer interaction can be visualized following a marketing campaign to provide a visual depiction of the campaign's effectiveness.
3. A/B Testing Analysis: The Code Interpreter can be used by marketers doing A/B testing on their advertisements or website to statistically ascertain whether version performs better in terms of engagement, conversions, or any other measure.

AI Marketing Tools for Content Creation 

Natural Language Processing (NLP) is the AI used by the majority of AI marketing solutions for content production. NLP is the ability of AI to read, comprehend, and interpret human languages. Sentiment analysis, trend detection, and search engine optimization are among the features provided by NLP-powered systems that assist in producing content that appeals to audiences and follows the latest developments.

Jasper.ai

Jasper is an AI tool for creating content that works with more than 30 languages. It streamlines the content creation process from ideation to publication by providing a context-aware writing assistance, SEO optimization tools, and over 50 industry-specific templates (such as Facebook ad headlines, blog post summaries, and Amazon product descriptions).

Content production within these ecosystems is made possible by Jasper's integrations with CMS and SEO technologies such as Webflow and SurferSEO, Google Docs and Sheets.

Jasper enables thorough customization for brands who want to keep their voice constant throughout all of their copy. Jasper can create material that closely resembles a company's distinct narrative and style by feeding it information about product specifications, brand guidelines, and specific corporate information. This allows Jasper to effectively mimic the writing style of the brand's in-house authors.

Jasper's capabilities now include AI-powered art creation, expanding its use beyond text-based media.

Grammarly

A mainstay of the AI content marketing stack is Grammarly. It is a writing assistant driven by artificial intelligence that improves written communication by detecting mistakes in syntax, spelling, punctuation, and style. It can be used as an add-on for several writing platforms such as Google Docs, Word, and Gmail, or as a standalone application.

Grammarly offers instantaneous recommendations to enhance phrasing, sentence construction, and clarity. In order to facilitate clearer communication, further sophisticated capabilities include tone detection and context-specific phrase recommendations.

SurferSEO

Let's move slightly away from tools for creating AI content. An AI-powered application called SurferSEO is intended to help with content improvement and search engine optimization (SEO).

In order to generate useful recommendations, SurferSEO evaluates a website's content in light of many ranking variables and the most recent search engine algorithms. For instance, the tool offers suggestions on how to create internal links, a list of terms and keywords to include in the text to improve the page's search engine visibility, technical SEO recommendations, and other crucial elements of ranking.

Through keyword density, relevant phrase suggestions, and content organization to increase online visibility, SurferSEO assists with optimizing already-existing web pages and directs the generation of new material.

Copy.ai

Another AI writing assistant is Copy.ai. Like Jasper, content.ai offers a variety of workflow templates for different use cases, such as turning documents into FAQs, creating content for Google Ads that is specifically targeted at certain audiences, analyzing competitors using G2, and more.

The primary role of the tool is its capacity to produce many text incarnations in response to input prompts, providing users with an array of alternatives from which to select or glean inspiration. In order to better fit their voice and branding, customers can fine-tune and personalize the AI-generated material using the editing tools that Copy.ai offers.

Copy.ai offers extra capabilities, such as SOC-2 compliance and the ability to connect the tool via API, to enterprise-grade clients.

Best AI Messenger Marketing Tools

Through messaging apps, AI messenger marketing tools enable direct, real-time, and personalized communication with audiences. The top AI-powered services that convert messenger exchanges into engaging consumer experiences are covered in detail in this area.

ManyChat

A specific program called ManyChat was created to improve and automate client communication via SMS, Facebook Messenger, Instagram, WhatsApp, and other popular messaging apps. Effective lead generation and nurturing is made possible by ManyChat's capabilities, which include broadcast messaging, automatic answers to frequently asked questions, and connectivity with a number of business tools.

ManyChat provides plug-and-play chatbot templates, an AI assistant, and a drag-and-drop interface for creating chatbots. AI can also be used by users to create dialogue.

Conversica 

Conversica provides Intelligent Virtual Assistants (IVA), which use two-way, human-like interactions to help businesses grow, attract, and acquire clients. By using email or messaging services to connect with prospective leads and clients, these assistants automate the engagement process. Conversica's artificial intelligence is skilled at deciphering the intention and feelings of its clients, so that interactions seem genuine and tailored to each individual. The platform actively pursues connections, developing them until they are prepared for face-to-face communication with sales agents.

Tools for AI Social Media Marketing

These AI social media solutions assist with trend analysis, posting automation, content personalization, and engagement data interpretation, in addition to assisting with the creation of LinkedIn and Instagram posts.

Sprout Social

Sprout Social is a feature-rich platform for social media management that makes it easier to plan content, interact with followers, and track social media results.

With the use of artificial intelligence (AI), Sprout Social is able to better manage social media, better understand audience behavior, recommend content themes, improve messaging, and find influencers and brand advocates.

Additionally, the platform provides AI tools for creating chatbots that can answer inquiries from customers, propose possible responses, or send direct messages to the relevant team members. The AI Assist feature of the platform helps with response creation and tone adjustment so that it meets customer care goals.

FeedHive 

Another social media scheduling and management tool driven by AI is FeedHive. FeedHive uses artificial intelligence (AI) to streamline the content generation process and assist users in optimizing their publishing tactics.

The tool can recommend the ideal posting schedules since it has characteristics that forecast when engagement would be at its highest. In order to inform future content and maybe increase reach and interactivity, the AI examines previous encounters.

By identifying high-performing items for resharing, FeedHive's AI capabilities also make content recycling easier and guarantee that material stays engaging and new for readers.

AI Tools for Personalization and Optimization in Marketing

In order to make sure that user interactions, product recommendations, and content are as relevant and individualized as possible, marketing optimization and personalization solutions use artificial intelligence (AI) to analyze data and automate choices.

Trellis

Trellis is an advertising platform for e-commerce that uses artificial intelligence to optimize ad campaigns. Trellis' AI examines performance information from several ad networks, spots patterns, and modifies ads as necessary.

The standout feature is Amazon dynamic pricing powered by AI. Pricing Module assists in determining the optimal pricing strategy by testing a variety of product prices. The user-defined parameters, such as profit margins, sales volume, and market conditions, can be used by the system to modify pricing on a daily basis.

Evolv.ai

Evolv.ai offers a range of AI tools to improve website optimisation by using A/B and multivariate testing.

It centres on learning from user engagements to guide adjustments that could enhance site performance. The platform's AI features enable quick experimentation, making it possible to test multiple variables at the same time. This method can result in little enhancements that together have a notable effect on conversion rates and overall client satisfaction.

Seventh Sense

Seventh Sense is a tool for improving email marketing. The AI algorithms examine how recipients interact with the emails to find the best times and frequencies to send them, improving open rates and interactions. By adapting to the behaviours of each receiver, Seventh Sense increases the chances of emails being seen and read, instead of getting lost in busy inboxes.

Moreover, Seventh Sense has the ability to divide audiences according to their levels of involvement, giving marketers the information necessary to customise their campaigns for various groups.

One drawback of the platform is that it is tailored for HubSpot and Marketo and is not compatible with other email marketing tools.

FullStory

FullStory is a digital experience intelligence tool that utilises AI to assist organisations in examining how users engage with their online presence. The AI engine records client interactions and offers information to improve the user experience.

The AI component of FullStory is dedicated to recognising patterns in user behaviour and identifying components that result in user irritation or contribute to drop-offs. By acknowledging these obstacles, FullStory helps teams solve problems more effectively.

One of the main aspects of FullStory is its capacity to replay sessions, which employs artificial intelligence to organise user interactions. This enables fast searches and examinations of certain user sessions related to specific difficulties.

Moreover, FullStory's AI helps in examining conversion paths, which might identify areas that may need enhancement.

AI Workflow Automation Platform

Workflow automation technologies use artificial intelligence to simplify intricate processes, reduce manual duties, and improve decision-making, ultimately boosting productivity and allowing firms to concentrate on strategic growth projects.

Zapier

Zapier is a platform for automating workflows that links with more than 3,000 apps and streamlines tedious chores. However, while discussing AI marketing solutions, Zapier offers an AI Chatbot that enables customers to build their own AI-driven chatbot utilizing Zapier APIs.

Zapier showcases various Chatbot applications, such as a business language converter, a tool for creating press releases, and a bot for evaluating risks. Users can also teach Chatbot using particular documents to function as an interactive knowledge repository.

Moreover, Zapier offers many templates such as the Business Coach bot for business advise, the Explain bot for simplifying complex topics, and the ZapChat bot.

Looking Ahead: The Future of AI in Marketing

As artificial intelligence keeps learning and adjusting, marketing methods will become more flexible. Immediate data analysis will allow firms to modify their campaigns quickly, guaranteeing the best engagement and outcomes. Essentially, the combination of AI and marketing is creating a path for a more connected and adaptable digital experience.